On The Establishment Of The Chinese Furniture Brand

China furniture mass-production has been improved quickly in the past 20 years. Furniture industry also improved a lot on thoughts, economies and technologies. Branding building is an important strategy for developing competitiveness on China and oversea market. But so far brand building is quite lacking. By comparing the different branding statue, background and system between China and Europe, propose the basic requirements for building brand. Based on these requirements and discussed from design perspective, propose the methods including designer trainings, government supporting, industry promoting, social influence and professional guidance to help furniture industry building brand.