The Communication-Marking Model Construction Of China Time-honored Brand

China Time-honored Brand is a unique phenomenon in Chinese economicdevelopment. At present the marketing-communication of China Time-honoredBrand is based on marketing, economic management and consumer psychology.Though relating to the market trend closely, the existing documents ignore theeffect of brand communication-marketing. Currently, from the practice circles andacademic circles, the defects and deficiencies on the communication-marking ofChina Time-honored Brand is exactly how to extract information about ChinaTime-honored Brand with long humanity history and sedimentary commercialculture, how to meet consumer demands for innovative information in competitivemarket, how to effectively disseminate the extracted information and encourageconsumers to buy the products. However, the brand communication-markingresearch from the Communication perspective, such as "the control research", "thecontent analysis", "the media analysis", "the audience analysis", "the effectresearch"and so on, which are a good solution to information extraction of ChinaTime-honored Brand, the innovation of brand information and the dilemma ofbrand information dissemination.From the perspective of communication, the communication-marking modelconstruction of China Time-honored Brand which mainly deducted and analyzed bycommunication theories not only doesn't abandon marketing, economicmanagement, consumer psychology and other basic pillars of brand marketingcommunicationtheory, but also reconstructs the brand information, constitutes thebrand communication channel, and even pays more attention to analyze the impactof the various elements of the brand communication-marketing basing on the basicpillars. Therefore, from the communication perspective, the communicationmarkingmodel construction of China Time-honored Brand can not only reduce themarketing communication cost to the minimum, but also promote communicationeffect to a more scientific. The more important is that the research keeps a forwardlookingvision, with theoretical innovation and practical guidance.