Research On Rural Construction Based On The Perspective Of Brand Communication

The village is a place to have a brilliant future, with China’s "three rural issues" and the importance of the party and the state of the "new countryside" reform, rural brand construction importance has gradually been promoted the agenda, to promote the construction of socialist new rural construction of rural brand will be further. But the party’s eighteen big put forward the "socialism overall layout China five in one economic, political, cultural characteristics, social, ecological" coordinated development of rural construction, brand association of certain practical significance to the construction of the five generation and the.Based on this, in this paper, the dissemination study angle of view for the specific study on the brand construction based on the country, the main research purpose is through the study on the one hand, can establish ecological communication method of rural brand building rapidly, promote the brand construction of the village level; on the other hand is seeking effective strategy of country of brand building, and then to improve China’s country brand construction whole consciousness and level. Based on the purpose of specific research on rural brand building adopts the literature research method, questionnaire survey method and inductive method, mainly in the rural brand construction as the breakthrough point, starting from the angle of view of the subject of communication and public relations, to explore the connotation of village of brand communication and brand in the country in the construction of the current situation and problems, then analyzes the rural brand communication and strategic steps of construction, the basic framework of brand building strategy of the construction of rural. Based on this strategy framework, makes a concrete analysis of the country strategy of brand construction, finally put forward the constructive thoughts on rural brand communication and the theory and practice of village brand construction. The research results show that China’s country brand construction is still in an exploration period of groping, the development level is not high. This paper thinks that in the understanding of the country brand communication and construction in the development of the current construction of new countryside and new media tide, its spread and show how the characteristics of construction, through the integration of rural brand resources, positioning the brand publicity clearly, from rural activities, word of mouth spread, media communication and dissemination of reputation such as in-depth analysis the dissemination of the status quo. And on this basis, put forward the concrete strategies of rural brand construction.