Research On We-Media Communication Of China Time-honored Brands

"China time-honored brands" are the treasure of Chinese traditional culture,which have passed more than half a century in the long river of history ‘s development and played an irreplaceable role.However,according to related survey "China time-honored brands" are disappearing at a rate of about 5% a year and how to make the brand with renewed vigor is an urgent need for the sustainable development of "China time-honored brand" enterprises.Since the emergence of we-media provides a good opportunity for "China time-honored brands" in recent years,this article will spread "China time-honored brands" with entirely new view.Through the analysis of the influence between "China time-honored brand" development and the media environment,we can exploit the advantages of "China time-honored brands " and we-media to the full and set up good communication platform between enterprises and consumers.Based on 406 "China time-honored brand" enterprises and existing researches,this article conducts a comprehensive system research in the view of how to make better spread for "China time-honored brands" with we-media.The introduction part makes the literature review of a series of literature about "China time-honored brand" and ascertains survey analysis method,this article chooses two representative kinds of industry as the research object to make sure the definition of "China time-honored brands".The first chapter includes the summary of definition and distribution,characteristic and value of "China time-honored brand",and respectively expounds the current situation and development of market.The second chapter expounds the situation of we-media communication of "China time-honored brands" and points out the maketing advantages that based on information technology from two aspects in using quantity and quality.According to the above two chapters,the third chapter finds that there are still many problems in the we-media of "China time-honored brand",For example,the consciousness in using of we-media is not strong,and the management of content is unprofessional,and the value of the audience in the media is ignored and so on.Last chapter attempts to put forward the corresponding suggestions for improving the existing problems.For example,strengthening the consciousness of using themedia to operate the we-media platform,conducting comprehensive planning and promotion in combination with traditional media and we-media to build the relationship between audience and brand and so on.This article aims at establishing an effective strategy to optimize the marketing effect,and provides the theoretical support and practical reference.