Innovative Design Of Instructional Product In A English Training Institution

The world in the 21st century is already a global village. The difference of each district is minishing gradually; economic and cultural exchange activities are increasing. The dialogue between different economies is also frequent day by day; English internationalization is improved significantly. So the importance of English in China is more and more concerned by people. English is an important tool that China goes to world and the world knows about China. In China, a stream of English learning wave swept already through various provinces and municipalities, the career people are used to speak English as a working language. Especially, with accessioning to the WTO, China successfully held the Olympic Games in 2008 Beijing and the world expo in 2010 Shanghai; people learn English crazy and create a new height.However, in the past decades, under the system of existing education, society has constantly condemned "dumb English". There are more and more people who have high scores and imbecile English using in the exam-oriented education system. All of these let people reviewed blind learning. English training institution arises at the historic moment, although numerous, but also the good and bad are intermingled. The key choice of English training institution is it can achieve maximum study effect and the multiplier purpose in the shortest possible time. As an English training institution, the foundation of this enterprise is good teaching products and quality of teaching. But it is difficult to how to reflect quality when the learner choice their English school.To English training institution, good teaching quality includes not only the teachers but also a good learning methods and teaching methods for the learners. And it is the key to learn easier, faster and more efficient in this English training institution more than under the national education reform, or self-study. However, for each training institutions, it is similar basic teaching way, boring course, lack of originality and pertinence. So, this regarding the general English learner especially white-collar workers is less attractive, because they need more flexible to master the skills of English listening, speaking, reading and writing as soon as possible.A English training institution is involved in over 16 years old and adult. It was founded in 2002, has been used teaching products for eight years. In eight years of operation process, there are some problems in the product development and innovation and in the process of operation. These problems are always bothering enterprise decision-making and management, and likely to be a stumbling block for business further development and better earnings. In addition, the...