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Shaanxi Science And Technology Museum's Program To Improve Customer Satisfaction Research

Posted on:2012-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:R LiangFull Text:PDF
GTID:2219330368488909Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Science and Technology Museum is one kind of museum, which is for the public to reveal the achievement of science and technology, popularize scientific and technical knowledge, spread scientific thought and scientific method, to conduct scientific education is the important public science education facility, is a region, a city of science and technology development level and modern civilized degree important symbol. China Science and technology museum construction started in the 70's last century. In 80 time metaphase, the domestic set off a building science and Technology Museum climax, Beijing, Tianjin, Shanghai, Guangzhou, Wuhan and other large city, science hall, center of science and technology, science and Technology Museum, science palace as a sign of the development of science and technology of modern buildings. At the same time, a number of local science and technology museum also built up like bamboo shoots after a spring rain.Although since reforming and opening, our country science and Technology Museum enterprise obtained rapidder development, but in the past ten years, the overall development of science and Technology Museum has three remarkable lag:lags behind the economic and social development speed; lag in the scientific and technological progress speed; behind the social increasing science and technology knowledge requirement. At present, our country city museum of science and technology in the development of the main problems with:(1) the exhibition resources and science popularization resource lack of innovation. (2) the scale ofconstruction based on the lack of serious inadequacy, exhibition area. (3) stadium construction and scientific popularization exhibits construction was not complete. (4) Museum of science and technology system is not clear, cannot effectively play a role as a popular science position. (5) a lack of funding for science popularization, science popularization exhibition teaching function influence.In order to guarantee the science and Technology Museum popular science education functions into full play from the composition, how to improve the satisfaction degree of the audience's point of view, to the Shaanxi science and Technology Museum asked the research object, analysis of the Shaanxi science and technology museum cause audience satisfaction is low,the current situation and characteristics of Shaanxi science and Technology Museum, closely around the science and Technology Museum popular science education contents exhibits diversification, the characteristics of the core task, in order to improve science education object -- the audience satisfaction as the goal, put forward Shaanxi science and Technology Museum improve customer satisfaction research program, build Shaanxi Science and Technology Museum popular science education brand, enhance the scientific literacy of Shanxi people.
Keywords/Search Tags:Science and Technology of Museum, Satisfaction, Science Education
PDF Full Text Request
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