Since the reform and opening for over 30 years, the cause of social construction has been constantly advancing. A new rural social endowment insurance system' establishment is to solve the problem of rural elderly, improve China's social security system, promote social fairness and justice, and to build a harmonious socialist society.During the past one year, although the pilot operation of new rural social endowment insurance has achieved good results, many problems continue to appear, especially the low participating willingness, which influences the development of new rural social endowment insurance. Based on the investigation of famer's willingness in Jinjiang and Longhai in Fujian Province, This thesis analyses the influential factors of peasants' endowment, including the personal characteristics, family characteristics, identities about new rural social endowment insurance in different areas. The study shows: there are highly apparent effects on peasant's willingness of endowment patterns in different areas.Admittedly, new rural social endowment insurance system is still in the initial stage of the pilot operation. It is inevitable to encounter the difficulties and obstacles. The thesis tries to discuss the main influential factors, analyzes the main problems about the rural social endowment insurance, and finally explores the countermeasures of improving the peasants' willingness. Hopes that the new rural social endowment system keeps in full access to farmers for the recognition and support, and on the basis of that, it can go farther. |