M The Company's Corporate Culture Built Research

Corporate culture, known as second only to the "invisible hand." Theory of corporate culture since the 20th century, since the advent of 70-80 years, in nearly 30 years of time, quickly swept the world, a magic weapon for many companies to success. Good to their own corporate culture into the dynamic company can better than other companies, five hundred companies in the world is the case, they are by virtue of its corporate culture, maintained a hundred years is not bad. Good business, without exception, have their own guidelines and support corporate culture, corporate culture guiding force on the enterprise, incentive, cohesion, bond strength, binding and radiation. Enterprise culture is to promote the important driving force behind the going, not have their own core values of the enterprise was doomed vitality will not last long. In the 21 st century, with the improvement of socialist market economic system and the acceleration of economic globalization, Chinese enterprises, especially private enterprises are facing many challenges, very serious form of competition. Chinese enterprises is only in its growth and development process, establish a corresponding corporate culture, to ensure the sustainable development of enterprises.This paper first focus on theory and research background of corporate culture, corporate culture on the culture and content, classification, levels of the induction, and construction of corporate culture and the importance of the implementation are described in detail. Further development of the company from the present situation of M, through questionnaires and interviews on the M's work environment, leadership style, system construction, employee values, corporate philosophy and corporate culture influence the construction of M factors and other aspects of the four diagnostic analysis. Which concludes with the M-phase development of the company's corporate culture to adapt to the characteristics of which should have, and the combination of M that the company is chosen to fit with company culture type, which the company's corporate culture of M were constructed and M corporate culture emphasized the implementation of several key aspects need to grasp the good. Construction of M pointed out that corporate culture, it should fully take into account the environmental factors faced by the company, operating conditions, status of corporate culture, staff quality and a series of factors. M to put forward the corporate culture of the company building practical programs and measures.Characteristics of this paper is:corporate culture around the M Construction, from theory to practice, internal conditions to external factors, the company's operating status, such as the work of the staff were more comprehensive investigation and understanding of the situation and investigate Statistics and analysis, based on an analysis of the conclusions of M to build corporate culture. Hope this article related to the private retail chains on the corporate culture of a certain reference building.