Research On College Students' Credit Products

In March 1999, "Guiding Principle of Developing Individual Consumption Credit" was issued by Central Bank. The document marked consumption credit's launching totally in China. According to the twelfth five-year-plan outline, a new situation that consumption, investment and export accelerate economic growth should be formed. In China, college students is a large group which can play an invaluable role in domestic demand. If you want to play that role fully, students' credit and market must be in-depth studied to release the consumption of college students, and exploit the consumption market of college students.Credit institutions need to design more rational credit products to meet consumption demand for college students. Therefore, studying students'credit and designing rational products for college students are urgency and can help the financial institutions to design new products. Based on the poor economic foundation of college students and the relatively small amount of consumption (generally between 1,000 yuan to 50,000 yuan), we know that college students' credit products are generally small. Focused on credit products for college students, This report indicates the design principles of elements, and explores a variety of ways to develop credit market, then analyzes the products risk control and its proceeds.In this paper, research method of the combination of qualitative and quantitative is adopted, including document analysis, survey, comparative analysis method. The questionnaire survey is used to diagnoses economic and cultural background, the attitude to credit, the current consumption of credit products, and the potential demand for innovative credit products of students'in seven colleges and universities in Chengdu. Then the statistical software of SPSS 17.0 is used of to analyze the recovery of valid questionnaires to get the general characteristics and the common demand for credit products of college students. The work can provide a strong basis for researching and designing students' credit products.In China, research on credit products of students is still blank. This is the first systematic research on how to design the credit products which meet the students' characteristics. Based on the features of students'demand and the profitability of credit institutions, this paper gives detailed recommendations for marketing.This article can provide the theoretical and practical basis for the development of new students'credit products, and help to effectively solve the three major conflicts existing in the students' consumption process:the contradiction between the poor economic base and the strong desire for consumption of college students; the contradiction between the growing demand for educational investment and the lack of most family income; the contradiction between the demand diversity for financial products and the simplification of consumption credit products on the market.