H Company ODM Mobile Product Project Management Application Study

With the emergence of the concept of global village, global economic pattern formation, for enterprises, markets have become larger, more abundant resources at the same time, competition is more intense. It is more competition for the mobile phone industry. However, foreign brands in the market share is far greater than China's brand, the way from manufacturing to China to create the road still has a long way to go, and from OEM to ODM and then to create their own brand of process Is also essential, along with the development of communications, emergence of many excellent Chinese mobile phone DESIGN HOUSE, their domestic mobile phone brand or cottage or third world countries to provide mobile phone design services. R & D team has a more mature and strong design capabilities. With the board reduction in profits, increase competition in shock, a lot of good Design house opened up a whole ODM mobile phone way.The Design house is concerned to provide ODM for brand or third world countries. It is a complex project process ODM for other countries, and because many customers tired of the complexity, geographical and cultural differences, the difficulty of the project will Expanded the use of good project management methods to effectively control the project to achieve the desired results. The rapid development of mobile phone industry, technology, innovation, e-market situation changes so changing customer needs, new product development also requires some flexibility, and project management to meet this flexibility is a management model. The deepening of project management maturity is deserving of our efforts.This article first describes the background of this research to study the significance of the major research methods; describes the concepts of project management theory and related conditions at home and abroad reviewed the application of project management literature and project management in the mobile phone industry Application. H company introduced the industry background and company background, H company current management application, analysis of the current problems point and cause of the problem. The three latitudes from the project management:cost, time, to optimize the quality of management. H company developed a suitable organizational structure for project management and process optimization program.