Research On China's Real Estate Enterprises Social Responsibility Evaluation Index System

Corporate social responsibility is since the nineteen seventies aroused muchbusiness circles, expert scholar, government and non-governmental organizationsand other interest groups concerned and hot issues.Our country real estate market more than10years in solving housing, improvethe appearance of the city, promote the development of related industries, topromote social employment and other aspects of a significant effect, become drivenational and local economic development the important industry, but in thedevelopment in the process of weaving all kinds of social contradictions, long-termsince social image is not ideal. As the concept of corporate social responsibilitypromotion, some real estate enterprises have social responsibility into the strategicdecision-making, in part in public welfare activities, donated relief undertakings inthe areas of outstanding performance, but overall it seems to social responsibilityawareness and understanding was also one-sided, carries out the effect is relativelyone fold, lack of effective supervision and evaluation system in order to promotethe implementation of.This article first elaborated the our country real estate enterprise societyresponsibility appraisal system research background, purpose and significance,summed up the corporate social responsibility theories, combined with corporatesocial responsibility connotation and extension, in analyzes our country real estatecorporate social responsibility on the basis of the status quo, discover the problemof existence and inadequacy, emphasizes the construction of real estate indexsystem of corporate social responsibility necessity and significance; Then from ourcountry real estate business stakeholders perspective, including construction ofshareholders, customers, employees, government, business partners, community,environment, public interests and in particular, a total of9dimension total30index of evaluation index system, based on AHP fuzzy comprehensive evaluationmodel is established; finally with our country's at present biggest residentialdevelopment company Vanke Co. as the object of study, validation index systemoperable, summarize the research conclusion.