Research On Marketing Strategy Of Garments In China Based On B2C

With the prevalence and development of internet, there is a great change in way of shopping, and online market is expanding in a remarkable manner. From 2007, garment and its likes have become the top seller in online market. Many traditional Chinese garment retailers have been getting access to internet. Facing the severe competition, how should B2C garment selling companies seize the opportunities? The trump in hand is the right marketing strategy which coordinates the characterized development of the company, and it is also the key to win the game.Based on the exploration of a great deal of information and website markets, this thesis is to analyze the current situation of garment market and point out some existing problems through comparison, summarization, examples and charts analysis. The problems may include misleading descriptions, fitting, internet security, payment and delivery, etc. The author has adopted"SWOT"model to explore the B2C marketing strategy for garments in China. She will discuss the producing strategies, choice and optimization of channels, pricing and services around the analysis of information flow, logistics flow and capital flow.