The Development Strategy Research Of HJ Company

In recent years, China's power industry keeps rapid development momentum, generating capacity rising at an annual rate of 8%, for substation and distribution equipment manufacturing industry created a large market demand, further expand the size of the market. Statistics show that China's next two or three years will be installed 30 million kw power supply additional construction, the rise in the installed to 25 million kw, namely the installed can increase in 30% ~ 40%, therefore, and the new increasing more direct some switch equipment market capacity will have a huge expansion, and has the good market demand.At the same time, we can't ignore in the environment of market economy, the enterprise will face more complex business environment, the influence factors of the enterprise survival and the development more and more, so enterprise strategic research and strategic management more and more get the attention of entrepreneurs. In this double situation, HJ company wants to survive and development, must be an enterprise strategic management, make of sustainable development of enterprise core competitive power, to obtain the superiority in competition.In this paper, the HJ company as the research object, by combining modern enterprise strategic theory, using PEST analysis model to HJ company external macro environment research, combined with the enterprise's own characteristic and management need, from the political, economic, technological and social and so on four aspects do thoroughly analyzed, and use "potter five competitive forces model" tool analyzes HJ company faces five different competitive source, describes the current enterprise faces in the external environment and competition.The enterprise internal environment is a significant association with the strategy of the influence factors, this paper also from r&d, manufacturing, marketing, human resources and enterprise cultures five HJ the internal environment to analyze, to recognize the enterprise internal advantage and disadvantage, the starting point of the clear strategy, basis and conditions.Through to the analysis of the internal and external environment, HJ company investigation and research, and use the method of SWOT analysis of enterprise business environment in facing opportunities and threats, weaknesses and superiority of analysis, according to the specific situation of the company and industry characteristics, together with the vision and five years for development targets, using the strategy of the company established model clock HJ strategic choice to cost leadership strategy should be give priority to.Finally, to ensure the smooth implementation of strategic plans, and put forward the factory moved north implementation plan, and and formulated a company in the future five years development goal, the external environment and internal environment, such as enterprise culture of matching strategy implementation security activities, basic for HJ company to offer a more scientific, reasonable and feasible development strategy and measures.