Study On The Development Strategy Of He Nan Electrical Equipment Tendering Company

Every enterprise has its own development strategy, they shall adjust it according to the external environment and internal conditions change, to ensure the survival of enterprises, and promote its development.The developments of enterprises are like sailing in a river, either to keep progressing or to be washed backward. Affected by the explosion of state investment in fixed assets since2008, construction field industry is advance rapidly develops. The external market environment is good. Various industries, companies are seeking to quantity growth, while also looking for a qualitative change. Qualification upgrading, business development, corporate mergers, and improvements in technology have been the popular topics in the industry. Henan Electric Equipment Tendering Company how to seize opportunity and catch up in tide of this round of economy, to establish suitable development strategy for the existing situation which will be the key of enterprises future development.This paper made a brief summary of the current situation of the Tendering agency industry, analyzed the internal and external environment of mechanical and electrical equipment company, pointed out the hidden crisis in the existing environment-market competition, serious local protectionism, single business, and thus need an urgent innovation in development strategy. To expand to the upstream of industry value chain is the company new development strategy which is proposed in this paper. Through penetrating and developing the upstream and downstream business of the enterprise, the upstream industry of bidding agency industry-engineering consulting industry, and downstream industries-engineering design, supervision industry, and make elaborate on the implementation path of new enterprise development strategy, benefits and risks, propose that establish a project management company with a relative abundant value chain and successive businesses, improve its existing single profit model, enhance its engineering services level.This paper elaborated various response and control methods for a variety of risks the company may face during the development of corporate strategy, for example,the organizational security,the technical support,the cultural protection,and the financial security, escorting the implementation of company strategy.