The Development Strategy Study Of Xiaoya Group Based On The Resources Intergration

Along with the internationalization competition's aggravating, under the background of economic globalization, our enterprises promote their core competitiveness quickly through the way of strategic reorganization and the mergers and acquisitions. It can be said that the strategic reorganizations, the mergers and acquisitions have already become and will still be the effective measures to strengthen the enterprise core competitiveness. However, for the most enterprises which do not have the international competitiveness, it is not realistic to enhance their core competitiveness and obtain the new development opportunity through the way of reorganizations, mergers and acquisitions and so on. Especially for the enterprises in the competitive domain, it is unattainable. Faced with the steep competition along with the financial crisis, under the duple pressures of readjustment of the economic structure and the fierce economical fluctuation, the enterprises who want to be in an impregnable position must seek for an effective way of reform and promotion, that is, the enterprise resources Intergration. Only through the way of Intergration of interior resources and displaying own resources superiority, promoting the core competitive ability unceasingly, can the enterprises strive for the leading power and the words power in the intense market competition and achieve the enterprise development strategic target.Based on the introduction of the correlative theories such as the competitive advantage, enterprise ability and the resources Intergration of the enterprises and so on, this thesis introduces the goal, the strategy, the basic principle and the content of resources Intergration. At the same time, the thesis analyzes the recognition and the choice method of the strategic (crucial nature) resources. The thesis takes the Xiaoya Group which is in the competitive domain as the study object. United with the development project and the strategic target of the Xiaoya Group, the thesis analyzes the current enterprise's strategic resources superiority and points out the important way and the method that the Xiaoya Group maintains the competitive advantage and realizes the developmental strategy goal. Then the thesis summarizes that the enterprise strategic (crucial nature) resources is the core that the enterprise can maintain the competitive advantage. And the enterprise resources and ability Intergration is the key to realize the competitive advantage. At the same time, the human resources Intergration is the basis to raise the business management level. Through the empirical study of the Xiaoya Group's resources intergration, the thesis provides the reference for other enterprises.