The Planning And Construction Of Mahogany Furniture Company's E-commerce Platform

E-commerce,with the support of technology, becomes to be a new marketing channel.Although mahogany furniture enterprises belong to the traditional manufacturing industry,thedevelopment of network technology has made the internet an important and indispensablecommunication media between businesses of mahogany furniture and consumers.And to set upan e-commerce platform has become a necessary marketing tool for a lot of mahogany furnitureenterprises. The development of technology has accelerated the availability of information,alsomade the enterprises face more intense competitions.Tackling with this situation, part of theforward-looking mahogany furniture companies began to explore new channels for mahoganyfurniture sales, which enables companies more efficiently to meet the diverse needs of consumersand to interact with consumers,which enhance their competitive advantages.Firstly, this article does the research and analysis on the status of mahogany furnitureenterprises who have already built e-commerce platform.Considering the characters of mahoganyfurniture.The article points out and analyzes the factors that influence mahogany furnitureenterprises e-commerce platforms,and sum up the countermeasures on integrity, payment,logistics and distribution problems as well as from line to line under the customer serviceproblems.Then, in terms of channel selection, construction and operation, the article analyzesand summarizes the experience and deficiencies gained by the mahogany furniture enterpriseswho had e-commerce platforms in the course of operation.And it gives recommendations onboth direct and indirect way to build the e-commerce platform. With the analysis on the actualcases,it comes up with strategies on the selection and integration of e-commerce platformchannels, and summarizes the main mode type of channel integration.Finally,from a actual case,Igive a summarize on planning and building e-commerce platform for this mahogany furnitureenterprise,and conduct analysis on commonalities and study the special factors from which thearticle gives the summarize of experience and insufficiency happened in the actual process ofbuilding e-commerce platform.