Research On Marketing Strategy Of Xingzhihong Mahogany Classic Furniture Co.,LTD

In recent years,with the continuous growth of the national economy,people’s living standards have also been increasing.People’s demand for furniture has also increased day by day,making the Chinese furniture industry an unprecedented development opportunity.Because mahogany furniture with its complex technology and valuable wood,coupled with the characteristics of preservation and value-added,so,mahogany furniture demand is growing,mahogany furniture consumer groups are growing,mahogany furniture enterprises like springing up,increasing,But there is also fierce market competition.Therefore,how to strengthen the marketing of mahogany furniture is worth studying.Based on the modern marketing theory and case analysis,this paper analyzes the current marketing situation of Xingzhihong Redwood Classical Company and puts forward reasonable marketing suggestions for specific problems.Firstly,the background and significance of this topic are explained in brief language,and the current research situation in this field is analyzed.Secondly,it expounds the relevant concepts and theoretical foundation of STP strategy combination,market macro microenvironment analysis,marketing strategy theory,etc..Thirdly,it analyzes the development of mahogany furniture industry at home and abroad,and grasps the situation of mahogany furniture market.Fourth,in-depth analysis of the marketing status and existing problems of Xingzhihong Redwood Classical Company,pointed out that the main problems facing the company’s current marketing include price,product process,marketing channels,marketing planning,marketing investigation,product sales combination issues.Fifth,analyze the marketing strategy of Xingzhihong Redwood Classical Company,and put forward suggestions to improve the marketing strategy of Xingzhihong Redwood Classical Company,such as improving the product strategy,price strategy,channel strategy,promotion strategy,etc.to promote the development of the company.The last is the conclusion and prospects.Its conclusion is to change the traditional concept of marketing,deepen and do a good job of market research,and determine the design of market segmentation and sales plans;We should actively implement the price strategy,adapt to the changes in the mahogany furniture market,and improve the company’s efficiency;We need to improve the channel strategy.Adopt corresponding channel development strategies,and do a good job of communication and coordination,improve marketing methods,etc..To implement a sound promotion strategy,we can expand sales and increase the benefits of the company.