Research On Strategic Roadmap Choice For Logistics Service Innovation

With the economic development, competitive environment and customer requirements changing, TPL has been widespread concern in the world. In China, there is plenty of TPL development space, but our TPL business development is not mature, the level of development is low, there has been formatted a contradiction between market demand and service levels. Third party logistics managers need to constantly find the appropriate service management theory to obtain or maintain their competitive advantage.In order to remain invincible in the competition, requiring TPL companies develop new services in accordance with consumer demand, which can differ to some extent. A TPL company to achieve sustained development and growth, which also makes the logistics service innovation necessary. In logistics service innovation process, companies often face how to combine the direction of innovation and the ability of competitive advantage reasonably, and then decide the best path of innovation, strategic direction.Currently, the service innovation models have not yet generally accepted research conclusion, and the study of TPL service innovation strategy of path selection with current service innovation theory is also unusual. In order to research how the service innovative strategies of logistics enterprise match its own advantage ability and find the optimal strategy roadmap, discussed the general features of service innovation first, and gained the general logistics service innovation strategic analysis framework by combining with Porter's competitive strategy theory.This paper analyzes the complexity and dynamic nature of logistics service innovation, using economic cybernetics theory establishes the model of logistics service innovation strategy, identifies the suitable choose of logistics service innovation strategic direction, then determines the best service positioning strategy in TPL's service innovation process.