On The Jin Culture, Heritage And Development

The Shanxi merchants of Ming and Qing Dynasties had five hundred years histories. Because of the historical merchant miracle of "the goods and the draft circulate all over the world "they created, they ranked first in the ten merchant groups in China's merchant history. The standing committee of CCCPC political bureau Li Changchun once pointed out that:over 100 years ago, the Shanxi merchants of Ming and Qing Dynasties can make the good and draft circulated all over the world, for example to the Russia, the middle Asia and even France. This was earlier than the European financial remittances business for more than 60 years. All these they had done are very amazing. Now, although the Shanxi merchants of Ming and Qing Dynasties had vanished, they left us very historical and rich business culture. I think it is the unique business culture and the core values made them succeed. As the communication of the Shanxi merchants'in the modern society, the heritage and development of the culture have even more research value and meaning.This paper mainly studies the communication and development of the Shanxi merchants'culture from the perspective of communication, applying of the mass communication theory and culture theory. The aim of the study is reflecting the business culture and making them communicate well in the modern society. First of all, giving a overview of the Shanxi merchant business from the aspects of the connotation and the core values, aiming to learn the Shanxi merchants comprehensively and objectively. Secondly, by comparing the merchant groups of Anhui merchants and Ningbo merchants, the Shanxi merchant business culture and the modern business culture, analyze the advantages and disadvantages of the Shanxi merchant culture, refine the two aspects of communication values of "Past serve the present, learn from the history" Once again, study the modern communication media of Shanxi merchants'culture from two aspects of TV drama and tourism, clearing the culture communication status in the modern society. Finally, discuss the modern communication of the business culture. From the aspects of modern communication concept and modern transmission methods study how to communicate the culture in the modem and future society. The future development goal of the Shanxi merchants'culture is:putting the universal value and sharing parts of the culture into the world culture to communicate and develop them in a broader field and space, making them become the common human cultural wealth. One can know that the alteration of the society by viewing its history. As a commercial civilization of the Ming and Qing Dynasty, the culture of Shanxi merchant is a wonderful in Chinese business culture. And its own progress and inheritance have a great reference guide for the modern society. Therefore, the present paper creatively refines the dissemination value of the culture of Shanxi merchants, analyzes its present situation of modern dissemination, and forecasts its development targets in the future. Hoping that, this outstanding commercial culture can still communicate and develop in the modern society and full of new life and vitality in the future.