| Shanxi Merchants is the most illustrious region trader in the period of Ming and Qing Dynasties. In its 500 years' management history, they have created countless commercial miracles. Until today, when we review those legendary historical facts, we can't help to exclaim very much for that Shanxi Merchants who create the brilliance of 500 years. Shanxi Merchants became the bellwether in Chinese commercial circles since the Ming Dynasty, who can keep its leading position, besides they have the courage to win the hardships, to brave the whet and the innovative spirit, I think the most important reason is those farsighted merchants undertook the CSR in their activities, which being the member of society who should undertake.Shanxi Merchants stepped forward to provide the military supplies when the nation is in danger, supported the nationality Business's development, donated their property to run schools and developed philanthropy. They inherited Chinese traditional culture and helped the urban construction. They contributed money to construct the clubhouse in order to contact friendship among townspeople, and they also helped the fellow villager to get through the difficult time. They united to contend with the foreign merchants and also struggle with the evil influence. They established the modes of business operation with honesty, because they esteemed the management principle, such as "the maintenance prestige, not making something falsely, slightly endures slightly to let, not for oneself". In hundred years of commercial wars, the Jin business was stronger and stronger, and finally, they established broad ultramarine trade market which takes Shanxi as the central, they also established the numerous well-known brands. Shanxi Merchants has won the numerous praises, because they took the customer supreme spirit, treated both the young and the old honestly, and provided the convenient service for the customers. They founded the historical beginning at the aspect of staff's training, drove and so on. All of those established that, Shanxi Merchants had undertook the CSR in Ming and Qing Dynasties, Shanxi Merchants could spread the spirit by generations which attributed to the Chinese traditional cultures, such as the idea of righteousness, faith and amity.In the day that economic is swiftly developed, the CSR have already became the social problem which the modern enterprise must face. Any behavior which neglects or departs from the CSR is difficulty to be accepted by today's society. Every enterprise which wants to have long-term stability development should undertake the CSR; also it will be requested by the time. Regardless of being internal or external, Shanxi Merchants have displayed positive initiative manner and super history time responsibility consciousness when they undertook the CSR, and which plays very good model role in the aspect of how the modern private enterprise in our country to undertake the CSR.This article briefly introduces the concept of the CSR and elaborates the rationality of the enterprise's undertaking the CSR. Next, it elaborates the Shanxi Merchants' external social responsibility which is about the national donation, the philanthropy of the society, colleague's help, honest to the consumer, establishing own brand, and providing the high-quality service for the customers. It also elaborates the performance of the Shanxi Merchants' CSR, which includes the internal personnel's assign, training, driving and so on. Then it analysis's the reason why Shanxi Merchants were conscious to undertake the CSR. Through the CSR rational elaboration as well as the practice and the reason of Shanxi Merchants undertaking the CSR, the paper wants to give some useful reference to the modern Private enterprise in the undertaking the CSR, regardless in the ideology aspect or in the concrete practice aspect. |
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