Study On National Cultural Tourism Development In Enshi

With people's changing need for traveling consumption, cutural tourism has increasingly become the focus of the mordern tourism,and it is catching the attention of both the tourism industry and academic circle in many countries and areas.Enshi is one of the areas with the richest touristy resources in Hubei province. For a long time ,the people of Enshi have created abundant and peculiar national culture. Because of its unique culture, art, mystery, while showing a diversity of interactive features, as most national characteristics in Hubei Province of cultural tourism resources.Here there is areas is rate and unipue natural sight and human landscape in our country ,even in the world .Characterized by bright and kept the fine qualities, it cintains rich cultural connotation,which is the carrier and the most important condition of its tourism development. Enshi is one of the areas for minority nationalities living together ,with the longest history. Solid stockpile and original folk national cutural ,for example, Tujia nationality is on behalf of it .Appearing scenery with culture,and spreading culture with scenery,they set each other off beautifully and deliver the keen touristy information together.Tourism can produce attraction by its culture ,showing its grade and keeping developing by its culture.Enshi is the key areas of national cultural resources and ecological protection in Hubei'strategy to implement "cultural province" and "building ecological and cultural tourism circle in western Hubei ". Cultures is the biggest advantage of Enshi, Enshi has a unique resource conditions to develop the national cultural tourism,. However, the overall development of tourism is low level , tourism development and cultural integration is lagged, and the cultural tourism products resources is almost blank. Late start as a national tourism area of Enshi ,how to rely on rich natural resources and cultural development of the most unique eco-tourism products, to achieve "leapfrog development", "sustainable development", and sustainable development of cultural tourism, is not only a practical problems that can not be ignored, but also a subject the local government and tourism industry wide concern.In this paper, the author combine cultural tourism research related to sustainable development home and abroad, stressed the culture is the first element of tourism from the cultural protection and tourism sustainable development of the internal relations.So in Enshi tourism development we should take into account the cultural construction and development. The author analysis the strengths, weaknesses, opportunities and threats that Enshi Prefecture facing of in current situation by SWOT analysis . Then concluded and summarized the status and protection of national culture National sustainable development of tourism-related cultural theory, with the ethnology, folklore, culture, sociology, tourism, marketing and other disciplines theory as a guide for research and analysis, clearly defined the development of tourism in Enshi Prefecture on the main contents and methods of cultural tourism in Enshi sustainable development had a profound analysis by the use of investigation, cross-cultural research methods. Through the above analysis and discussion of cultural management , proposed the concept of cultural innovation, build a fusion of culture and tourism in Enshi sustainable development strategy for the development of systems for the realization of cultural tourism for sustainable development, to propose a solution.The innovation of this paper is as follows:First, this paper systematically studied the advantage and influencing factors in current state of tourism development in Enshi, strengthened the weak link in academic research to a certain extent, the research for the later ones have a certain significance.Second, this article use the marketing SWOT analysis and theoretical system of non-material cultural heritage protection into national sustainable development of cultural tourism, which has important practical significance for the use of new scientific methods and protection of the results to promote the tourism development of minority areas.Third, on the base of the merging of culture and tourism factors that influence, the paper build a culture of sustainable development of tourism strategic strategy system, proposed that the implementation of national culture and cultural management as an important means of tourism development to achieve national cultural preservation as a national cultural tourism to achieve sustainable development in an effective way to speed up the culture of innovation, improve the tourism product development and marketing strategies and cultural creativity, as create a national cultural tourism in Enshi the ultimate goal of international brands, while this paper Enshi State conservation status of national cultural resources and the actual situation, put forward a "One County, One Product" as a breakthrough fusion of culture and tourism, culture and tourism lists the direct and indirect combined with some specific methods. All of the above belong to the forefront of current research and development of Enshi the the tourism industry, not only in Enshi Prefecture, but also in ethnic minority areas all have some practical significance on the sustainable development of tourism.