| With an ageing society in China, sports tourism, the gradual development of the sports tourism has become China's elderly sports new hot spot. This paper used the literature data method, questionnaire, data statistics of Shandong province city elderly sports tourism market were investigated, the concept of sports tourism for the elderly people, the characteristic, the influence factors are studied, according to the factors that influence the status quo on older sports tourism, and puts forward:Sports tourism refers to the elderly process to improve their health through tourism, prolong life, improve life quality, and promote health as the main purpose, to participate in activities for the elderly non-confrontational basic means; to the elderly into meet its own basic life material consumption produced under the prerequisite of higher consumption social activities.2. In the condition of sports tourism in Shandong province, elderly men aged sports tourists on the age of 60-proportionate 64, women aged 55-on sports tourists age of 59 year section, the proportion of men to women tend to average; The number of old people participate in sports tourism proportion and degree of discretion without too big relationship, with higher levels of old people more easily accept and choose sports tour.3. The elderly sports tourism purpose in Shandong province is to strengthen body, prolong life; Choose the main forms of sports tourism, recreation is the fitness of elder people because of its own body characteristic sports tourists, unfavorable to participate in activities intensity big, dangerous coefficient tall, stimulating strong tourism projects, stress to the tai chi, watch sporting events, physical culture and sports tourism activities; The main organizing form is collective outing for the Lord; Income level, by elderly people in the psychological factors influence, sports tourism consumption level are generally not high; Old people's own physical characteristics by the influence of physical is relatively poor, elderly people's sports activity energy is weaker than young people, the choice of weak destination and short distance is mainly to give priority to. 4.The main factors of influence in elderly sports tourism in Shandong .province include:sports tourism consumers'factors, among which mainly includes children, few leisure time;too high cost, the old people's physical tourists economic income not beautiful; sports culture education, education degree; individual gets the understanding of the elderly sports tourism levels of the sports tourism interests and health, including health is the main influencing factors; Influence of sports tourism market factors, sports tourism product structure; The development of sports tourism resources levels; Sports tourism service condition; Sports tourism promotion efforts; Travel agencies or the promotion means organize sports tourists such belongs to market factors, among which the good sports tourism service status directly affect older people participating in sports tourism "mood"; Influence of sports tourism management factors in the elderly sports tourism, government support, sports tourism regulations formulated, the government of the importance of the sports tourism and propaganda etc all of the sports tourism, which has a direct impact on the support of the government of sports tourism is the main affect older people attend the important factors; sports tourism factors such as the security.5. Countermeasures study:government formulate relevant policy development of sports tourism, strengthen the elderly sports tourism guidance and cognition; Help seniors get more social capital support; Establishing more preferential policy encourages elderly sports tourism; Raise finance allowance; Perfect related laws and regulations construction; Fourthly, improve the service quality; Actively introduce and training professional sports tourism talents, More suitable for the development of sports tourism, older and older sports tourism market segmentation, making the old sports tourism can get better by the psychological enjoyment. |
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