Study On Enterprise Culture Of New Enterprise

At the same time, the apparent of more and more new enterprises, has making them become the important pillar of economic development. But new enterprises still widespread have little attention to enterprise culture, this kind of situation affects the competitiveness of new enterprises in market, leading to high mortality rates of new enterprise.In this paper, based on the study of case and the exploration of theoretical, according to the characteristics of new enterprises, firstly, this article introduces the socio-economic background and significance for the company culture of new enterprises, the basic concept and theory of the company culture of new enterprises. Then, we explore the general characteristics of company culture of new enterprises, the reasons of problems, performance and coping methods in view of study on Beijing thousand color realm anime culture Communication Corporation. Next we put forward the content and measures of the construction of company culture of new enterprise, and the problems of the transformation after new enterprises moving in the right direction. Finally, conclusions and out look for the full paper.It should be noted that this article does not attempt to build a model to fit any new enterprises. Because it doesn't exist the general and applicable culture construction development pattern in fact. It needs all enterprise groups must choice the specific construction model which related closely to the requirements of the strategy of business, inner and outer environment, and the different stages of development.