A Research On The Competitive Strateay Of Humei Dental Thechnology Co.Lit. In Cheng Du

Chengdu Huamei Dentistry Co., Ltd. was established in 2004 with its precursor attached to of Huamei Dental Clinic as a processing sector of false teeth, whose work centered in offering service for the Clinic. As the chain clinic grows, the reputation of Huamei Dental clinic was enhanced in Sichuan and the board of directors decided to separate false tooth processing from the Clinic and set up an independent company hammering at the tooth processing for the Clinic and exploiting other market segments; therefore, a mode integrating processing, distribution and clinical application was developed. In the future, Huamei Dentistry Co., Ltd. will carry out grouping management.Since the assignment as the general manager of the Company in August,2006, the author has been doing the research on Chinese dentistry from the macroscopic perspective. After the investigation on market competition in Sichuan, detailed analysis on the concrete situation of Huamei Dentistry Co., Ltd. and the application of market segmentation study market targeting theory of marketing, the author subdivided the market of dentistry and defined the target market our company should enter; meanwhile, the author analyzed the situation of main competitors and carried out a further research on advantage/disadvantage compared to the competitors and opportunities/threat in target market by means of SWOT analytical method. At last, the author chose general competitive strategy theory and defined the strategy for Huamei Dentistry Co., Ltd.Meanwhile, this article reached a conclusion of "Participating in the competition of false tooth processing via the strategy of creating new and original" and put forward the measures for guaranteeing the strategy through the application of relevant theories of marketing and market competition strategy in combination with the current situation of dentistry and practical situation of Huamei Dentistry Co., Ltd.This article combined the practical situation and made analysis and arrangement on schedule and manner for Company's participation in international competition and finally defined the orientation of "basing on our country and keeping an eye on the world" so as to guarantee the rapid and healthy development on the premise of stability. This article's reseaching could provide a useful reference to the similar companys.