Study On The Key Problem Of The Development Of Automobile Industry In China

The experiences of economic development in all countries show that keeping the economy fast growth can't depart from drawing of some major industries that the development speed are beyond average growth speed. Through observing the economic development process of all countries in the world, we found that the development of local automobile industry impacted their native economic development, but it was absolute different that the different development mode plays the role of pulling native economy and supporting sustainable industry development. Along with the fast development of domestic automobile industry, it has become one of pillar industry of the national economy. It is more and more obvious that the automobile industry plays the driving role of its up-down and other industry chains, and it has important function for the quick increasing of the national economy.The SWOT analysis matrix was gained through analysis of the macroscopic and microcosmic economic environment and SWOT. China should adopt the WO strategy that is turnaround strategy to face the influence of bunker escalation, national macroscopic and industrial policy, self innovation and self-owned brand management system on the automobile industry.Through the research of factors, we can draw conclusions as follows:①Through analyzing the affection of the world and domestic petroleum condition and bunker escalation on the automobile industry. The author proposed that the domestic automobile industry should adopt some measures such as to enhance the communication with partners, enlarge the research of new product, complete the improvement of old product, develop the new energy automobile and begin to study the development of the diesel oil car. These measures will play a positive impetus role to the development of automobile industry healthy.②Through analyzing status of domestic automobile enterprises self-development product and the management of self-owned brand in domestic automobile industry, combining the foreign and domestic experiences, we can provide new development systems of science and technology which are beneficial to improve the ability of research and development independently and provide relating suggestion and measures of innovation systems that can encourage developing independently and cultivate self-owned brand. Focusing the domestic and international market providing a broader...