Information Consumption Demand Mechanism Study

With rapid economic development and increasing living standard of people, residents'consumption pattern starts to trans-form from adequate food and clothing level to development-ori-ented level and satisfaction-oriented level, and shows the trend of diversification. More and more consumers change to pay atten-tion to the information products and information services because of the improvement of social informatization level. Compared with developing traditional commodities, promoting the consumption level of information products and information service can better drive the national economic and cultivation development. Based on the actual development situation, this thesis mainly analyzes problems existing in national information consumption field from the perspective of information demand.Firstly, this thesis clarifies the significance of research in in-formation consumption, summarizes worldwide research achieve-ments in the field of information consumption, and proposes basic ideas of this research.The second section of this thesis introduces some important concepts involved in information consumption research, proposes the three basic elements in the process of information consump-tion:information consumption subject, information consumption object and information consumption environment. The influencing factors of information consumption level are then analyzed in these three basic elements. The third section of this thesis proposes the concept of effec-tive demand of information consumption through theoretical analy-sis. After analysis of key points in the entire process of informa-tion consumption, the effective demand mechanism chart of infor-mation consumption is then illustrated. Furthermore, the effective demand mechanism chart of information consumption is used for analyzing the actual cases, combining with real data and actual policy analysis, this thesis categorizes and summarizes the reason for great difference of urban and rural residents'information con-sumption level.Finally, based on the macro analysis of national information consumption level as well as comparison with foreign information consumption level, this thesis analyzes and summarizes the reason for low information consumption level in our nation. Moreover, from the perspective of information consumption subject and infor-mation consumption environment, a series of strategies are pro-posed to improve the insufficient effective demand situation in in-formation consumption.