The Research Of Event Tourism On Nujiang "Broad Season"

Event tourism marketing is event operators to use its have the resources to target market transfer event 1 product information, implement marketing mix strategy to achieve economic and social goals of behavior, has the comprehensive and contents of the main systemic and object participation and audience range, propaganda efficient features.Foreign demand for event 1 activities in the research, the case study on Angle is more, mainly concentrated in the Olympic Games, world expo and the World Cup and other large event activities, the event marketing research just stood in the Angle of the organizers, ignoring the needs of the participant, The domestic research on the general problem mostly discussed and definition, repeat, according to one study more in-depth study of small, event tourism marketing research to event tourism is less, as a whole tourism products of research on how marketing for event was weak, whole tourism, systems, in-depth marketing strategy research has less.With the rapid development of tourism, as the event of tourist activities in the event tourism, the first tourism development occupied an important position. Based on the Nujiang state "broad season" as the research object, the key research Nujiang state "broad season" tourism marketing strategy. Papers are divided into seven parts.The first part of this paper introduces the background and significance of the topic, the main content and the research papers of research methods, as well as the innovation points and writing paper framework.The second part of this paper discusses some event tourism practice and research achievements at home and abroad, to foreign event tourism research results are introduced, reviewed the event tourism marketing related research conclusion, and from the Angle of research methods, Study Angle, research field and research points of domestic and foreign event aspects of tourism marketing theory is evaluated.The third part analyzes systematically the event tourism related theory, to event, event tourism concepts explanations, from characteristics, classification, organization operation etc, for the event tourism are described.The fourth part analyzes tourism event of marketing problem, this paper expounds the event the meaning and characteristic of the tourism marketing, introduces the subject of tourism marketing event constitutes a respectively from the event tourism, event organizers, event site marketing, tourism enterprise marketing aspects, this paper expounds the event tourism marketing system.The fifth part introduces Nujiang state "broad season" background and development, analyzes the problems existing in the government leading model, and "broad season" tourism development situation, Nujiang state "broad season" tourism marketing became the SWOT analysis, analyzes tourists motivation, tourists' behavior influenced factors.The sixth part aimed at Nujiang state "broad season" tourism marketing situation and problems, from the tourist market orientation strategy, tourism product strategy tourism pricing strategy, travel distribution strategy, tourism marketing strategy and tourism marketing operation strategy is proposed as proposed Nujiang state "broad season" tourism marketing new strategy.The seventh part is the conclusion and outlook, summing up the main ideas, points out of paper shortcomings, the research on the next predicted.