Analysis Of Matching CCCSHJ 's Financial Position And Business Strategy

Nowadays, Due to the fast development of economy, various stakeholders in the enterprises must adopt financial statements to understand a company's real business results and financial position. However, the contents of the financial statements provided by a company are highly concentrated. As a result, professional analysis methods must be used on a careful analysis of corporate reports in order to understand the real situation of the enterprise.This paper introduces the relationship between financial standing and business strategy of the company. Then applying these methods to analyze the past six years'financial statements of CCCSHJ, I obtained the true financial position of CCCSHJ and predicted the future five years' financial data of CCCSHJ. By comparing and analyzing the predicted business results and strategic objectives of CCCSHJ, I obtained the deviation between the two, According to the most conservative estimates, even if the current growth rate, material costs and labor costs keep unchanged, there would be 1.3 billion revenue shortfall and 4 million profit shortfall. Meanwhile, the output value of profitability, profit growth and net asset growth rates have respectively 3%,9%and 1.03% of the difference. Analysis of reasons for the deviation between the two: consider the development of business strategy more quantity rather than quality; not consider many of risks from the production and operation management; not follow the law of development of the previous five years, no problems found. Based on the above, at last, I proposed the improvement program of business strategy.