An Analysis On Effecting Factors Of Domestic Life Insurance Industry

Since China adopted the reform and opening-up policy in late 1978, the national economy has developed rapidly, and the national power has greatly strengthened. With sustained economic development and the people's standard of living has risen steadily, the insurance industry made great progress .While contrast to the rapid pace of economy, The demand of our insurance industry have yet to be further excavation. Therefore, effecting factors of domestic life insurance industry is chosen as a topic in this paper and it makes a great theoretical and practical sense to a steady increase of domestic life insurance premium. Firstly, we reviews domestic and overseas development courses of life industry theories, and some representative concepts and achievements are proposed. Chapter 2 introduces relative theories on life insurance, and then analyzes influencing factors qualitatively. Effecting factors are concluded from economic, society and political system respects. Chapter 4 is the part of positive analysis of this paper. The study is undertaken from the influence elements: real per capita GDP, real per income, real per savings, per capita on government expenditures of compensation and social welfare price indices, the higher education in the proportion of total number, old-age dependency ratio, young-age dependency ratio, one-year interest rates, inflation, finance deepening, and then using the componential analysis, the paper does an empirical analysis on the basis of the data from 1985 to 2009.The empirical conclusion is that the principal influence factors are life insurance consciousness: life insurance consciousness, economic growth, social development and government policies. And thus corresponding countermeasures should be taken to promote life insurance demand.