Strategy Research Of Jiangxi Small And Medium Property Insurance Company-based On SWOT Analysis

Since the resumption of business in 1980,China insurance industry has made remarkable achievements; A large number of new small and medium-sized property insurance companies enter the market and try to break the original large property insurance company three cent world situation by the intense market competition. However, comparing with big companies, small and medium sized property and casualty insurance companies has no advantages because of its similarity in business development strategies and homogeny in products and services. This phenomenon has also been fully revealed in Jiangxi Province.In Jiangxi Province which is an undeveloped areas with immature insurance market, these small and medium property insurance companies; facing the fierce competition;in order to achieve sustainable development, should change the current business philosophy and establish a clear development strategy.This article, based on strategic management theory and analysis model, under the background of Jiangxi economic development, try to study the property and casualty insurance market with using the SWOT analysis of its competitive environment and make clear its advantages and disadvantages. According to analysis above and also with the support of specific case, this article concludes with Jiangxi small property insurance company development strategy.