Business Model And Business Process Of M-Commerce

Peter F. Drucker, the master in management field,considers:"during the modern time, the competition between enterprises is not in products but in the business models", the different business models have led to different competitiveness. With the emergency of mobile internet, the interpenetration between the original two separated industry chains, the telecommunication industry and internet industry, has become the common trend. They must compete with internet enterprises at the same platform, how the enterprise finds an effective business model in order to adapt to the more fierce competitive environment is a deserved subject. at the same time, for the business process is the representation of business models,the analysis of business models also includes the study of business process.Uses Two-sided market Theory as a guide, this essay studies the features of business model of M-commerce. By making charge mode as a entry point, the author observes, analyzes and compares the differences of mobile operators and Internet companies. The author also present an point that there is a necessity to choose back-charging mode.The core of this paper includes 3 parts, the first one mainly studies the Internet companies, and how can an Internet corporate gain a max earning while it charges from the customers in the front and back. The paper also studies under which circumstance can a Internet corp. makes profit from the back-charging mode.The second part of this paper has an study of the competitive strategies of mobile operators, which are acting as business providers, in the era of Mobile Internet. With the analysis, the author believes that the mobile operator can get the maximum profit when it choose a back-charging mode, which is, the operator sets free for the prior users and collect fees for the companies in the back area. The author also believes that in the back-charging stage, the operator should take some operation strategy to make the companies single homing to the operator's business platform.In the final section, the author uses Best Tone as a case study, and analyses a specific business in Best Tone, which confirms the previous analysis.