The Design Of E-Commerce Business Model And Market Strategy For FTNS Orporators

Modern communication technology development, particularly the rapid development of mobile communication technology, digital communication technology and network technology makes telecom carriers constantly confronted with new challenges. The traditional network resource information services has been a fight at close competition in the Red Sea, and far failed to keep pace with the speed of modern communication and the requirement of telecom carriers'development.In order to keep from heating up the Red Sea, and improve their competitiveness, the major carriers are taking close look on the development of value-added services. Some value-added services such as broadband, IPTV, PHS, IDC, are growing rapidly and become star products. Telecom operators hope to develop value-added products which will become a star product as mobile communication service. So they can increase their competitiveness, and even promote the development of the entire telecommunications industry. Two major FTNS carriers based on fixed-line, China Telecom and China Netcom, have put restructuring on agenda. They are planning to restructuring from basic services provider into integrated information service provider. That means only provide network lines and resources is far from meeting the needs of enterprise development.E-commerce as a new business model birth form the end of last century, are gradually growing up after 10 years of development. Although encountered a lot of problems, its unique efficient and convenient business value attracts many enterprises which is making research and feasibility studies. They believe E-commerce will become an alternative sales channel of traditional business model.In the fixed network carriers'view, e-commerce is an application of IDC customers but have great potential. Currently e-commerce business already have network, equipment and technical conditions. But to FTNS operators, e-commerce is only a business which is to provide Computer Lab, networking, maintenance and other basic services to IDC (ISPs) so far. Internet bill payment system, Internet applying system and calling card sale system is only an extension of FTNS carriers'business apartment, which can not be a sign of running an e-commerce.This paper mainly analyzes development status, trends and major develop problems of e-commerce. The third chapter is about the actual market environment of FTNS carriers running e-commerce service, and then explores e-commerce business the feasibility by SWOT and competitive analysis. Chapter four is a design of platform structure, business model, profitability model and key systems for FTNS carriers. Chapter six is an example of official commercial operation market strategy for FTNS carriers. Chapter seven is the conclusion of the study and further thought.