Research On Problems And Solutions Of Rural Information Service Construction In Jiangsu

The Chinese Government attaches great importance to rural informatiozation. Chinese President Hu Jintao pointed out in the report of the 17th CPC National Congress, addressing the problems of the agriculture, rural areas and farmers concerns the overall situation of building a moderately prosperous society, and it should always be the most important task of the Party. He also indicated that achieving agricultural modernization is one of the main tasks for our country to basically realize the modernization. So far, the Central Documents No.1 have been concerned about the rural areas for 7 years and have stressed coordinative urban-rural development. The focuses of the Documents varied from"integrating the information infrastructure in the urban and rural areas"to"actively exploring the ways of bringing the information service to rural areas, and finally to farmers'homes", and in 2010 to"improving the rural information service system".From these, we can see, year after year, concerning the construction of rural informatiozation, the understandings and requests have been deepened ,and the tasks and deployments have been refined. Therefore, the problems that how to quicken the process of Jiangsu rural informatiozation, and promote the construction of rural information infrastructure and service, and improve the Jiangsu rural information service system are of great research significant.With the support from the item of National Funds of Social Science, this paper considered information service in rural areas of Jiangsu Province as the research object. Based on the Comprehensive analysis of the rural information services and the reference of considerable research literature in home and abroad, and according to the current situation of Jiangsu rural information service and the requests of Project"Extend Communications Coverage to Every village", it studied the existing problems of Jiangsu rural information service and proposed the ideas and strategies of accelerating the national development of rural infomatiozation considered Jiangsu as a typical to promote the overall level of rural infomatiozation improvement of China. In this paper, the key problems to study were as follows(:1) built the Rural Information Service Application Index System, which can be used to qualitatively evaluate the rural infomatiozation level of overall Jiangsu and the south, middle, north distinctive areas in Jiangsu.(2)though methods such as Factor Analysis, Regression Analysis, quantitatively analyzed the main factors that affect the satisfaction of rural information service, and construct the Rural Information Service Satisfaction Model.(3)based on the problems existing in the rural information service, explored the Jiangsu Rural Information Service Model.To put different areas in Jiangsu as sample, this paper applied the methods such as questionnaire survey and depth interview to acquire the information and data, and though the methods such as Factor Analysis, Regression Analysis, it carried out the quantitative analysis and empirically studied the factors and problems of rural information service. And what's more, it constructed the evaluation index system and satisfaction model to assess the rural information service application level and satisfaction level. Based on these, it explored the Jiangsu rural information service model and put forward the suggestions to further the development of the rural information service.