Reshearch On Optimization Of Supermarket Vegetables Distribution Mode Of Suining

With people’s living standards continually improving, consumption concept and shopping modes becoming more and more progress, supermarkets are becoming a important way of Chinese citizens to buy vegetables and important channel of our country’s vegetable circulation. However, numbers of circulation links, high distribution costs, high price volatility and high food safety risk are restricting the development of the vegetables business of supermarkets. Establishing efficient vegetables distribution mode to reduce the circulation costs and vegetable prices, guarantee quality of vegetables is the one of the most important way to break through barriers and achieve the further development of the supermarkets vegetable business. At present in our country some big cities’large chain supermarkets have preliminarily established a relatively perfect vegetables distribution system, but in many small-medium cities, supermarkets vegetables distribution is still relatively backward. Locating in the middle of the Sichuan basin, Suining is a typical small city in the west and by the end of2012, there are five large comprehensive supermarkets for vegetables business. In the survey, we found that for the reason of low level of chaining operation, small scale of supermarkets and weak power in business, supermarkets in Suining is still using a relatively backward vegetables distribution mode. And, logistics technology and equipment level is poor. There are numbers of problem on the field of supermarket vegetables distribution in Suining. It not only affects the normal operation of supermarket vegetables, but also hindered the long-term development of supermarket vegetables business. Therefore, we must adopt effective measures to optimize supermarket vegetables distribution mode in Suining, so as to provide powerful support for supermarket vegetables.In this paper, there is the integrated use of theoretical analysis, field observation method, interview investigation method, comparison analysis method, and combination with relevant theories of logistics, distribution, the logistics of agricultural products, etc. Firstly, First of all, based on the information acquired by field survey, this paper analyzes the existing supermarket vegetables distribution mode in Suining. High logistics costs, high purchase costs, large loss of vegetables and difficulty in guarantee vegetable quality and safety are the main problems existing in the vegetable distribution of supermarket. On this basis, this paper draw lessons from the advanced experience in living and fresh agricultural products distribution of supermarket at home and abroad, and put forward "third party vegetables distribution center " strategy to optimize the existing supermarket vegetables distribution mode. Compared with the existing distribution mode, the optimized distribution mode can not only reduce the supermarket vegetables distribution costs, but also create a reasonable return on investment for third-party vegetables distribution center. At the same time in the respect of social benefit and ecological benefit, the optimized model also has a greater advantage. So "establish the third-party vegetables distribution center" strategy is feasible. Based on the research conclusion, this paper proposed that:the government departments should support the development of third party vegetables distribution center from multiple aspects, such as policies, services, capital; the third-party vegetables distribution center should strengthen the vegetable quality and safety management, promote the vegetable base directly purchase, application of advanced logistics technology and equipment.