Research On The Development And Strategy Of ZhengZhou ZhengDong Advertising Co.,led

The fundamental reasons is Market economy which contributes to emergence and development of modern commercial advertising. Meanwhile, the development of the commercial advertising promots the development of market economy. In the contemporary society, commercial development level has become one of the important variables which stands for a national and regional economic development level. After the reform and opening, China's market economy developes rapidly, the advertising business also plays a more and more important role in economic development plays. However, Chinese advertising industry is still in the primary stage of market economy, Its performance for entry threshold low, competition, a lot more common behavior, It is necessary to examine the survival and development of the advertising firm to advertising industry practitioners from the strategic height.Zhengzhou ZhengDong advertising Co., LTD is a typical state-owned enterprise, Not only has widespread abuse of state-owned enterprises, but also has the advantageous geographical and political advantage. In the fierce market competition, the company plans to take whatever competition strategy to win competitive advantage, The strategic decision making problems are brought forward to managers. Under the deliberate and objective analysis and on the basis of full investigation, the integration strategy is determined the most fundamental and most need development strategy of current company, And take it as an opportunity, Drive brand strategy and capital operation strategy, enable the company to the continuous and healthy development in the future.Based on enterprise development strategy, human resources, management, accounting and economics as the theoretical basis. Combining with the working experience, The analysis tools are used to research the company's internal and external environment, and analy existing problems of the company. On this basis, the company's development strategy is made out by combining with the domestic and international and regional economic policies. Strategy planning and execution are aimed to promote the company making for the right direction, and hope to achieve the expected effect.