Shenzhen Gas Company Customer Relationship Management Research

With the rapid development of the economy, product homogeneity is getting worse, the competition becomes more and more intense. In the environment which filled with competitions, the management concept and operation mode has also been changed greatly, enterprises try their best to improve the customer relationships, and strengthen the Customer Relationship Management, it has become the priority issue for the enterprises to develop, obtain and retain the relationship with customers, Therefore, the new marketing concept of Customer Relationship Management is becoming the focus of the enterprise and academia.Currently, the theory of the Customer Relationship Management are still in the exploratory stage, the successful examples are very few, and the application in local enterprise is especially rare. The second part of this article discusses the concept and development process of the customer relationship management, and using the approach of value chain, analyzes the value chain of the Customer Relationship Management. This third part of this article, according to actual situation of Shenzhen Gas Corporation, using SWOT method, has analyze the internal and external environment of Shenzhen Gas Corporation. The fourth part of this article has build the Strategy Map of the Customer Relationship Management, discusses how to analyze the customers of Shenzhen Gas Company using multi-dimensional customer identification model, also propose the strategy and content to implement the Customer Relationship Management. The fifth part of this article has study the computer support of the Customer Relationship Management in Shenzhen Gas Corporation.This article research the Customer Relationship Management in Shenzhen Gas Corporation, and the purpose is provide solutions Ideas and methods for the enterprise surviving in the complex economy environment.