The GanSu Marketing Strategy Study Of SheDian Wine

After SheDian wine Co.,LTD was taken over control successfully by Hong Kong PengWei group Co., LTD. SheDian wine renewed its vitality. Development strategy adjustment and formulate, product structure improvement, production capacity of enhancement,and so on; these changes,which made SheDian Laojiu impel to the national market gradually, and will no longer be confined to the original marketing, Gansu liquor market is its effort direction.The competition is very intense in Liquor consumption market,GanSu province is no exception. According to incomplete statistics, there are totally 2,000 kinds of liquor in Gansu liquor consumption market, and almost all the Chinese famous liquor has certain market share in Gansu market. But the local liquor has an absolute advantage relatively in GanSu was accepted wildly by consumers. Liquor market share Gansu market (take Lanzhou for example) from high to low arrangement in order are local wine, Sichuan wine, Sue wine and other liquor.Since a variety of reasons, She Dian Laojiu has almost no sales in Gansu market. Because of this,,with Gansu liquor market(mainly Lanzhou)as the breakthrough point about this paper, from the analysis of existing liquor brand to find market the main rivals in Lanzhou market,and combining its current situation, applying the method about SWOT analysis, according to its own advantages and disadvantages, comparative analysis the opportunities and threats about She Dian Laojiu Gansu market, especially in Lanzhou market; find out market strategy of She Dian Laojiu in Gansu market.