Research On Marketing Strategy Of Gansu Tianyi Accountant Affairs Co.,Ltd.

The industry of Certified Public Accountants is an important part of modern service industry.The system of Certified Public Accountants is also an important basic system of the market economy system.Accelerating the development of the industry of Certified Public Accountants plays an important role in establishing and improving the socialist market economy system in China.In recent years,China’s CPA industry has developed rapidly,but compared with developed countries in Europe and the United States,the level of development is still low and the speed is still slow.The development of large,medium and small firms in the industry is not balanced among regions in China.Our country is a large country with a population of 1.4 billion and a territory area of 9.6 million square kilometers.The level of economic development varies greatly among regions,and the situation of large,medium and small enterprises varies greatly.Most of the small and medium-sized firms are practicing in municipal,County(district)level administrative areas.They mainly serve small and medium-sized enterprises.The healthy development of small and medium-sized firms is of great help to promote the development of county economy.It has a positive effect.However,there are many problems in small and medium-sized accounting firms,such as low business quality,single business type,vicious competition in the industry,irregular internal management and unclear development model.Some firms are facing serious challenges of declining revenue and shrinking business.It is very urgent for small and medium-sized accounting firms to expand their business areas,strengthen marketing and improve the quality of development.Gansu Tianyi Accounting Services Co.,Ltd.(Gansu Tianyi Accounting Firm,hereinafter referred to as Gansu Tianyi Accounting Firm)is a small firm in Gansu Province.It has been 15 years since its opening.Because it is located in underdeveloped areas,the regional market demand is limited,and there are a large number of accounting firms practicing in the same market area,business categories and operation modes.Highly similar,so facing fierce market competition.How to set up the image of the firm,expand its business field,construct a marketing model and enhance its service capability within the framework of the legal and professional ethics standards is an important issue for the firm,and also a challenge that the firm must face in order to achieve transformation,upgrading,and becoming bigger and stronger.Firstly,this paper expounds the basic theory of enterprise marketing strategy formulation,and then,guided by the process model of enterprise marketing strategy formulation,makes a comprehensive and objective analysis of the market competition environment and internal marketing environment faced by Gansu Tianyi Accounting Firm,subdivides the target market faced by the enterprise and carries out market positioning.On this basis,in view of the company’s facing.Specific issues formulate market competition strategies and study to determine the necessary supporting safeguards.According to the theory and method of marketing,this paper analyses the marketing environment of Tianyi Accounting Firm in Gansu,subdivides and locates the market,determines the marketing strategy,and explores how to expand its business by means of marketing.