Study On The Bankcard Payment Marketing Of Chinaums GanSu Branch

Bank card, which is a kind of modernization of payment tool, is the product of the combination of the financial industry and the modern information technologies. After twenty years of development, its popularization and wide application is of great significance for promoting consumption, reducing cash flow, lowering transaction costs bank card, enhancing the social civilized degree, improving the life quality of residents, developing the modern economy, promoting the construction of social credit system and promoting the development of related industries, est.This paper introduces briefly the research background and significance, the origin and the variety of bank cards, the influences of payment market and the marketing experience of foreign bank card. This paper illustrates the significance of China and Gansu Bankcard industry development through four aspects which are people’s increasing demand for bank card, bank card value in use and bank card contribution for banks and the development of domestic macro-economicBased on classical theory such as SWOT analysis, Potter competition theory, PEST theory, market segmentation and marketing mix theory as the guide, this paper mainly analysis the various factors of bank card marketing in Chinaums Gansu Branch for exact market fixed position and market fractionize. Bank card marketing tactics in Chinaums Gansu Branch is made on the basis of the systematic study of marketing mode and other areas’ successful experience.At present, Chinaums Gansu Branch has completely changed the monotonous traditional developing model, developing payment methods like self-service terminals, Mobil phone and internet payment, which is convenient to the people’s life, completed a shift from a traditional consumption model to the development of public payment.The paper emphasizes on the INNOVATIONPAY and Marketing Strategy for Gansu Bankcard payment industry, and proposes countermeasure and advice to promote Gansu Bankcard industry development. For example, balanced development of regional, deepening and meticulous traditional market, rich connotation for Merchant Services, speeding up and promoting the strategic step of innovative business, building Gansu public marketing alliances platform for enlarging Chinaums payment market capacity. These Steps will effective control disorderly competition in industry, mitigate the impact of National policies on BankCard industry.