The Research And Implementation Of Search Engine Optimization Techonogy

With the rapid development of Internet, more and more enterprises realize the importance of Internet, and hope to use all sorts of network marketing and technology to promote their brands and goods. On January 13,2011, the American market research institutions pingdom published reports: reviewed the global Internet development in 2010, pointed out that by June,2010, global website number had reached 255 million, the number of global internet population had reached 1.97 billion [1], search engine users quantity had researched to 280 billion [2]. Facing such a vast amount of information, the role and importance of search engine is more and more prominent.Search engine Optimization technique (SEO) is a method that according to the search engine's working principle and rules improve the rank of target site in the search results about one or more keywords . Many studies found that search engine users often look the foremost part of search results [3], so many webmasters hope to affect the sequencing of search engine through various methods. For example by using the best optimization , let website more easily be collected and indexed.At present the search engine optimization needs a lot of manual operation, including data collection, data analysis and calculation, website optimization [4]. But as the search engine technology'? maturation and the demand of web site optimization'increase, manual optimization service has not been able to meet the demand of the market. Both domestic and abroad, are in urgent to seek more reliable , more accurate, and more efficient automated search engine optimization methods.Based on the analysis of the actuality, literature citing, theoretical analysis, and practice of the first big website optimization company "blue glass" in website optimization, the author puts forward "automation site analysis and search engine optimization" mode. This thesis describes design patterns, characteristics and the elements of system structure; discusses the selection on site keywords and competitor, and competitor reverse link (Backlink) of collecting, positioning and statistics etc; implements a system that contains analysis and selection of keywords,searching and filtering of competitor, as well as the source of backlinks going with computer programming and database technology. So web search engine optimization be provided a more reliable data sources, and more accurate analysis results, which greatly enhances the search engine optimization work'efficiency and effectiveness.