| Recent years in China, the development of the automotive aftermarket industry is accompanied by the development of automobile industry with a rapid increased. In the present, the family car's ownership increasingly with a large number, it makes the automobile industry's hot satiation for car sales transferred to "car after-market", especially for now the automobile industry became to the depressed state and capital and talent will occur in the case of transfer by a large area. The services of automotive aftermarket become the focal point of automobile manufacturers.The consumption of motor vehicles is a continuing process of consumption, it unlike other commodities. Once consumers buy a car, he needs a regular basis to the vehicle refueling, car maintenance and various fees until the end of the automobile service life. Because of this feature of the car, services for the automotive aftermarket industry become more widely and the market is also increasingly more open. The automotive aftermarket industry has become the main source of the profits of automotive industry profits.Based on relevant theories, methods, and actual research data analysis, this paper research by the reason for the change of the automotive technology state, associated with the impact of the automotive aftermarket customer behaviors to the automotive technology state, including the positive impact of the car damage aggravate and the negative impact of good maintenance habits, finally set the seven factors to the variables affecting the automotive technology state. According to the seven factors, with the data by collected from the historical data of automotive aftermarket companies and customer surveys, use clustering analysis to classify the customers for different groups, and feature extraction for each customers group. This research contribute to the service strategy proposed targeted, save the resources of enterprise and provides more effective services to customers in the same time. |
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