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Development Strategy Of Information Security Enterprise Under The Background Of Network Integration

Posted on:2013-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:S Y WenFull Text:PDF
GTID:2218330374450490Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the accelerating pace of Chinese tri-networks integration, it has risen to become a national strategy to get widespread concern from the community. Facing the trends of complex diverse contents and huge volume of data brought by integrated networks, to achieve "manageable, controllable, and credible" becomes the management problem for government supervision departments, telecom operators, and networks users, also brings a tremendous market opportunity for domestic information security enterprises.In this context, how to establish survival, and to seize market opportunities and accelerate the development are the enterprise development strategies problems which are urgently needed to be thought about and solved by majority of information security enterprises. This Paper analyses the macro environment and industry forces through the "PEST model "and the" five forces model", and researches industry status and development trends. Starting from a small and medium enterprise (T company), new access to the information security industry, through the SWOT model, the Paper analyses critical success factors and core competitiveness of T company combining with changes in the internal and external environment, reaches strategic choice of differentiation, concentrating resources and breakthroughs by using the method of "IE matrix", critical success factors and core competitiveness analysis, that is to take the enhanced expansion strategy, improve gateways and audit products, enrich feature; concentrate resources on the key industries, vigorously develop the SME market by distributors.On this basis, the Paper defines the T's strategic objectives, and decomposes the T's strategic stage of planning. For the protection of the implementation of corporate strategy, the Paper emphasizes the importance of execution, and gives adjustment programs and R&D, marketing, human resources strategy and planning. Finally, the Paper develops the basis of Strategy evaluation and assessment through the balanced scorecard to establish a quantitative practice basis for strategy.This study content provides a certain reference value for similar business to make development strategy.
Keywords/Search Tags:Tri-networks integration, Information security, Strategicmanagement, Differentiation
PDF Full Text Request
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