| The rapid development of Blog has aroused public concern in current society. As a sort of new media, Blog exerts certain influence on current society. With the development of technology, Blog is gradually popular with many netizens. Nowadays, Blog has developed into a cultural fever in China, especially in urban society. However, with the time goes by, some Blogs disappear while some Blogs prosper, which attracts the author's attention: What causes the rise of Blog fever? What is the force of structural change in Blog space?Based on Bourdieu's Field Theory, the author regards Blog space as a certain field, which is full of competition of capital/power. There are two types of actors in Blog field, Bloggers and browsers. They are interactive. The competition for capital is carried out in interactive practice following certain rules, which constitute the structure of Blog space. From the perspective, the author does research on capital operation and its structural impact on Blog field.The author considers that the condition and structure of Blog space is the result of operation of a variety of capitals. Social capital, which operates in a symbolic form-"Ren Qi", becomes dominant power in Blog field. Cultural capital, which can transfers to social capital, is also an important power in Blog field. Bloggers who own abundant social capital or culture capital can occupy favorable positions in Blog field.However, the operation of such symbolic capital does not necessarily lead to a prospectively order. Since each actor in Blog field has his own habitus and they will take different strategies of practice in different situations. Therefore, Blog field is a competitive space with an ever-changing structure. Only when Bloggers take a conservative or successive strategy to satisfy the implied power requirements of "Ren qi", would the symbolic violence come true. As a result, such Bloggers can at least hold their existing positions in Blog field, and even get more favorable positions with more capital. Otherwise, Bloggers will lose existing positions in Blog field, and generally plunge into worse positions or even can not take any position in Blog field.In addition, Blog field relates with real-life society in a certain extent because of the currency of capitals between Blog field and real-life society. Social capital of real-life society can reflects itself into Blog field, and becomes social capital of Blog space. Therefore, those who have abundant social capital in real-life society can effortlessly occupy favorable positions in Blog field. Meanwhile, if Bloggers accumulate considerable social capital in Blog field, such social capital can also reflect itself into real-life field, which makes Bloggers become social celebrities. Apart from social capital, other types of capital also operate between Blog field and real-life society, such as political capital and economic capital. |
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