| With the rapid development of new media as well as the fast pace of the audience access to information, their lifestyle changes. Coupled with media technology continuous development, then the so-called "micro" media came into being. The magic appearance, both for advertising and marketing, opened up a new communications positions, but also for the spread of a new era of advertising way to bring new ideas. Because micro-film advertising is easy to set position and spread, such business enterprises and co-produced film producers launched more and more new forms of micro-film advertising, soon, advertising company, academia and online video users are totally attracted. As the object of study in this paper, since the first micro film published, a new way of marketing by micro film become wildly accepted by both merchants and audience. What are the strengths and background of the development of micro-film advertising, whether it can truly be called a new successful way of marketing, how micro-film advertising goes in the end, we need theory and its current actual performance to prove. In this paper, in the communication science perspective, starting with the definition and classification of micro-film advertising, then try to the find out the differences and advantages between micro-film advertising and other forms of advertising while identify micro-film with the definition and classification of the new things.; then select a representative to start analyzing the specific issues in micro-film advertising, and make a further detailed summary of the spread characteristics of micro-film advertising; finally, make an in-depth summary of the spread characteristics of micro-film advertising and marketing, explore the innovative brand image which based on the "micro" media context, and stated that their current situation and issues to be addressed, in. this way to provided reference for the sustainable development of micro-film advertising. |
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