Research On The University Digital Media (Undergraduate) Construction In Shandong Province

As the development of the computer technology, the networking, and the communication, the traditional media such as broadcasts, televisions and films turned to digitization gradually, fused the digital technique, the networking and the cultural industry, the digital media industry system becomes an emerging market and get a rapid development. The starting of digital media industry market has urgent demand of the talents in digital media industry domain. Therefore, the digital media specialty became one of the most popular specialties in recent years in new ones which started in universities and colleges. The digital media is a new specialty, how to develop it and construct it is also at the exploration stage, how to construct this specialty and how to train the students under this specialty standard to be able to meet the market requirement, it is an important question for each university on the digital media specialty construction.This article takes the 12 digital media specialties in Shandong Province's universities as the object of study. On the basis of the research of related documents and compare the different views on the construction of digital media specialty, from analyzes and compares each university's raise goal, the curriculum system, the employment localization and the needs of the digital media market, this article will bring up some proposals from the specialized construction's angle to the digital media specialty.