Emotional Design Network Interface

With the rapid development of economy, people require more than just material satisfaction. Mental requirement become more and more important. As a result, emotional design came into our view, and it has been applied in many fields. What's more, with the rapid development of the Internet, researches about web design is very popular. These two tendencies show the necessity of integrating emotional design into web design.This paper follows the thought of user experience, and guiding concept of emotional design, then combines the visceral level, behavioral level, reflective levels of emotional design with the strategy, scope, structure, framework, performance of user experience.From clear target to accurate scope, from effective process to natural comfort Layout, from Emotional visual performance to exquisite detail design, from whole to part, from the macro to the details, this paper analyses in multi-level and angle, and then concludes how these high level emotional, such as aesthetic, sense of rational, and morality, express in internet interface. Specifically, it can be shown as "the beauty of elements, use of rationality, morality of emotion"."The beauty of elements" means aesthetic, which involves the users'preference; "use of rationality" shows how morality expresses in interface; "morality of emotion" is to inspired users'morality by elements in interface. For example make users feel respected, or stimulate the users'compassion.