The Design And Implementation Of Banking Personal Customer Relationship Management System

Customer relationship management is "customer-centric" between businesses and customers to maintain long-term stability of relationships and business relationships with customers in the maintenance period to get more benefits management. Analytical customer relationship management systems using a variety of techniques, customer analysis, discovered the value of information for enterprises to develop a variety of activities to maintain customer relations support. Customer relationship management in all aspects of widely used personal management in the banking business also has a wide range of applications. This article is the content of the individual bank customer relationship management system for in-depth study of specific content as shown below.In this thesis, the traditional customer relationship management systems research and the specific business needs of the bank-depth research on the basis of personal banking customer relationship management system to conduct a detailed needs analysis. Analysis of the specific module will be broken down, and functional analysis and business flow through a detailed description of each module of the workflow. On the demand based on the analysis, for a personal bank customer relationship management system modules made specific design ideas and functional processes, and system use. NET as the system architecture, SQL2005 for the database memory, C # as development language, to achieve personal bank customer relationship management systems. Finally, the use of data mining association rules and clustering algorithms inside the bank personal customer relationship management system which type of client classification and the relationship between personal banking data mining and analysis.Verification through on-line banking system, individual customer relationship management system can effectively improve the banking business fast management of the individual, while the systematic analysis of the results to develop a variety of activities, so that banks are better able to maintain between banks and their customers long-term stable relationship.