Create A Mutually Beneficial Win-win (Prevent Fraudulent Clicks) Advertisement Networks

As a new way to earn high profits, the Advertisement Networks have a very rapid development. Advertisement Networks, also known as affiliate marketing, mainly means that the small collection of online media resources (also known as Union members, such as small and medium sites, personal sites, WAP sites, etc.) formed an alliance, which is one of an online organization that through the Alliance platform to help advertisers achieve advertising, and monitor the statistics data for ads; the advertisers in accordance with the practical effect of online advertising to pay advertising costs to the Union membership organization.Generally, Advertisement Networks consists of three parts which are advertisers, websites Union and the network master. Advertisers based on the actual effect of online advertising to pay reasonable cost of advertising to the Advertisement Networks; Advertisement Networks divide the money which paid by the advertisers into two parts:one to pay to the network owners, network master through Advertisement Networks and advertisers select the appropriate delivery its advertising to gain income; Advertisement Networks as an intermediate link, it gain the other part of the income which paid by the advertisers. Three of the main thesis of Advertisement Networks are well interpreted in this article; at first, the article list the types of present diversity pattern of online advertising, and then summarized the three main Advertisement Networks business model and at the same time, It analysis the problems may exist in advertisers, websites Union and net work master respectively. Comparison of disorder of the Internet, there is not a standardized criteria for the development of guidance of the Advertisement Networks, therefore, in order to maximize the improvement of the profiles of advertisers, network owners, and Web sites, the paper propose some advices to guide the three to achieve mutual benefits; at the same time, a series of fraud problem such as click fraud and display fraud appeared in the Advertisement Networks are interpreted in this article. According to that the current CPC advertising is the main form of online advertising network, this paper proposes an algorithm based on click fraud prevention, and then designed and implemented the software, and finally tested the software to achieve the desired effect. Finally, the article evaluates the availability of the anti-click fraud algorithms. Then we concluded the difference between the traditional algorithm and this, and propose some advices to use the algorithm properly.