| The modern technology has changed the material society and the spiritual life of human being greatly. Comparing with the traditional society, the substantive changes have been taken place in nearly all fields of daily life now, all of these are due to the technological progress and improvements.This paper discusses how the technological progress has pushed the development of TV technology and TV media, and the development of TV technology and TV media in turn changes the social life, social network and style of social communication. The great prevalence of TV media has created two effects:concentrative transmitted effects and popular cultural effects. Until today, the discussion on this field, which can integrate the different aspects, is rarely to see, although are some research outcomes. Therefore, this paper probes into the relation between the television media technology and the masses' behavior. This paper opens out how the mass media influences and changes the daily life of the people, and how the media and the masses influence each other, and how they finally change the society, by analyzing the interaction between the concentrative transmitted effects and the popular cultural effects. |
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