Confucian Study Of Pre-qin Literature And Disseminate Ideas

The introduction of Western communication theory of the last century provided a new way of thinking for our country's academic community that resulted many developing interdisciplinary research. Such as political communication, economic communication, culture communication and literature and communication. Using the perspective of communication studies the pre-Qin Confucian Classic Literature in this paper that explains all thoughts of communication in classical literature, enriches the content of communication research, and promotes the development of communication in our country. As we all know, communication came from the West, and passed on from the West. The emergence of the theory, development, and maturity are all impacted by the West, but after all, the culture differences between China and the West has blocked the development of all communication process. However, communication is an open, inclusive, and strong discipline. Because all activities are inseparable from human communication behaviors, and it is spread among the long history of human activities, the widespread of communication become a strong guarantee for the feasibility study. In the study of the Classical Confucian Literature, there are many records of communication activities and ideas. Although the Qin Dynasty Confucian scholars did not make a strong systematic dissemination of the theories, but it has concerned about the positive effects to the communication after the decoration of words and contexts. Such as'words without context will not go too far'; the importance of the personal qualities of a evangelist in the interpersonal communication activities, such as'the place where a person who has a high morality stays will become amazing'; concerns about the spread of the process of communication skills and methods, such as'a good speech needs a good order of words', and so on. Also, the communication spread of the pre-Qin period shows the evidence of a strong Chinese culture. The importance of morality has been running through the spread of communication ideas. Such as'ritual and morality is the key to a successful speech', and so on. Therefore, it has became a communication which is unique and full of Chinese traditional cultures. It also has a huge significance to the study and understanding of the ancient communication studies.